Empty Seats Don't Pay Tuition.

Let's talk about something most childcare business owners understand all too well.

You have classrooms with room for more children. Your teachers are ready. Your facility is operating. Your expenses keep coming. But enrollment isn't where you want it to be.

So you try another marketing idea. You post on social media. You create a flyer. You boost a post. You host an open house. Maybe you even invest in advertising.

A few parents inquire. Some schedule tours. Others disappear. And you're left wondering: "What else am I supposed to do to get these classrooms filled?"

What if the problem isn't simply that you need more marketing? What if families are discovering your childcare center, but something in your enrollment process is preventing them from taking the next step?

Maybe your program doesn't stand out clearly enough. Maybe your marketing attracts attention but not the right families. Maybe your tours aren't communicating the value of your program. Or maybe your follow-up process isn't giving interested parents enough support to make a decision.

Getting attention is one thing. Getting families enrolled is another.

And that's exactly why I created ENROLLED.

Introducing ENROLLED.

Your Childcare Center Needs More Than Marketing. It Needs an Enrollment System.

ENROLLED. is a six-week implementation intensive designed to help childcare center owners, whether newly opened or long established, strengthen the entire journey from the first parent inquiry to completed enrollment.

We're not just discussing strategies. We're putting them to work inside your existing childcare business.

Over six weeks, you'll evaluate what's happening in your enrollment process, identify opportunities for improvement, and implement tools and systems to help your center attract and convert more prospective families.

The goal isn't another notebook filled with ideas. It's an enrollment process your business can continue using after our six weeks together.

The ENROLLED. Method

Get Noticed. Get Chosen. Get Enrolled.

  • GET NOTICED.

    Attract families who are actually looking for what you offer. It's difficult to grow enrollment when your childcare center looks and sounds like every other program in your community. We'll work on making your center easier to discover, easier to understand, and more compelling to the families you want to serve. You'll focus on your program promise, competitive positioning, marketing message, and family attraction strategies.

  • GET CHOSEN.

    Give families a reason to choose your center. A scheduled tour is an opportunity, not a guaranteed enrollment. Parents need to understand what makes your program valuable, experience what makes it different, and feel confident about their decision. We'll strengthen your tour experience, parent hospitality, program presentation, and objection-handling process.

  • GET ENROLLED.

    Turn more interest into completed registrations. When a family inquires, what happens next? How quickly does someone respond? Who follows up after the tour? What happens when a parent says they need time to think? We'll build processes for managing inquiries, conducting follow-up, handling registration, and measuring enrollment performance. Because a family showing interest is only the beginning. The enrollment is the goal.

What You'll Build During Your Six Weeks

Week 1: The Enrollment Audit

Discover where your current process may be losing opportunities.

Your deliverable: A childcare enrollment assessment, identified improvement priorities, and baseline performance metrics.

Week 2: The Standout Program

Clarify what makes your childcare center worth choosing.

Your deliverable: A refined program promise, competitive positioning, and stronger messaging for prospective families.

Week 3: The Family Attraction Plan

Build a more intentional strategy for generating qualified parent inquiries.

Your deliverable: A practical marketing and visibility plan tailored to your childcare center.

Week 4: The Tour Conversion Experience

Strengthen the experience that turns curious parents into confident buyers.

Your deliverable: A structured tour process, talking points, objection responses, and a parent experience checklist.

Week 5: From Inquiry to Registration

Stop allowing interested families to slip through the cracks.

Your deliverable: An inquiry management and follow-up process, including communication templates and registration steps.

Week 6: Your Enrollment Operating System

Bring everything together into one process you can continue using.

Your deliverable: An enrollment tracking system and a 90-day action roadmap.

This Isn't Another Childcare Marketing Course.

You can find marketing ideas everywhere. But knowing what to do and implementing it consistently are two different things.

Inside ENROLLED., you'll receive structured instruction, assignments, implementation tools, and guidance to apply what you're learning to your own childcare business.

You'll arrive prepared to work. You'll make decisions. You'll complete assignments. And you'll work toward leaving with enrollment systems your team can use.

This is for childcare owners who are ready to do something different, not simply learn something new.


Imagine What Changes When You Have a System.

Instead of wondering what to post this week, you have a marketing plan.

Instead of improvising every tour, you have a consistent tour experience.

Instead of wondering which parents need follow-up, you have a process to track them.

Instead of guessing whether your marketing is working, you have numbers to measure.

And instead of every enrollment task depending on you, you have systems your team can learn and implement.

That's the kind of enrollment operation we're working to build.

Is ENROLLED. Right for You?

This intensive is designed for new and veteran childcare center owners who already have an operating childcare center and are ready to implement.

  • You have a childcare center with capacity for additional enrollments.

  • You want to improve marketing and enrollment performance.

  • You're getting inquiries or tours but aren't converting enough families.

  • You want to differentiate your program in a competitive market.

  • You need a repeatable system instead of disconnected marketing activities.

  • You're willing to dedicate time each week to implementation.

  • Please note: You must already have a childcare center. This program does not teach you how to open one.

  • ENROLLED. is also not for owners who want someone to do all the work while they watch. It's for childcare business owners who are ready to take ownership of their enrollment growth.

Your Investment

ENROLLED. | The 6-Week Childcare Enrollment Intensive

$1,497 Pay in Full

Two-payment and eligible financing options available.


Your experience includes:

  • Six weeks of live instruction and implementation guidance.
  • Structured weekly assignments.
  • Enrollment worksheets, checklists, and templates.
  • Tools for improving marketing, tours, and parent follow-up.
  • Guidance on developing your enrollment action plan.
  • Access to recordings and resources for 90 days.


Next Intensive Begins November 10, 2026.

Choose Your Payment Option

Pay in full, or split your investment into two payments.

Frequently Asked Questions

  • Is ENROLLED. for new or experienced childcare center owners?

    Both! Whether you recently opened your childcare center or have been operating for 20 years, ENROLLED. is designed to help you strengthen your enrollment strategy. The requirement is that you already have an operating childcare center and are ready to implement the strategies and systems taught throughout the six-week intensive. This is not a course about opening a childcare business.

  • What if I'm already getting inquiries and giving tours?

    That's exactly why understanding your conversion process matters. We'll work on what happens after families discover your center, including tours, follow-up, and registration.

  • What if my enrollment is already decent?

    You don't have to be struggling to benefit. The intensive can also help owners develop more consistent processes, improve conversion, and prepare for continued growth.

  • Will you do my marketing for me?

    No. ENROLLED. is a guided implementation intensive, not a done-for-you marketing agency. You'll be responsible for putting the strategies and systems into practice.

  • Is enrollment growth guaranteed?

    No specific enrollment result is guaranteed. Your results will depend on local demand, your program, pricing, available capacity, and implementation. The intensive focuses on building and improving the systems that support enrollment growth.

  • How long will I have access to the training?

    You'll have 90 days of access to recordings and included resources.

Your Next Families Need a Reason to Choose You.

And your childcare business needs a system to help them take that next step. Stop relying on random marketing activities and start building a more intentional path from inquiry to enrollment. Get Noticed. Get Chosen. Get ENROLLED. Join the November 10 Intensive.

JOIN ENROLLED. TODAY